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스타벅스뺨친 “민토”의 지승룡대표의 무료강연!

May 26, 2009 by  

 

민들레 영토 (민토)를 모르는 젊은이들이 거의 없죠?

어쩌면 국내에서는 스타벅스보다도 유명한 까페라 할수 있지 않을까 싶네요.

이 민토의 창업자 지승룡 대표가 초빙된 무료 강연소식을 전합니다.

강연 제목은 “그래도 희망의 씨앗을 품어라” 입니다.

강남역 사랑의 교회 리더쉽 포럼에서 주최하는 행사로 누구나 참석 가능합니다.

바빠서 소식 전하는 것이 늦었네요 ^^ 오늘 7시 입니다.

주변에도 많이 추천해 주세요.

민토의 지승룡 대표에 대해서는 민토 홈피에 잘 나와 있네요. 참석 못하는 분들은 과거 강연 동영상도 찾아 보실수 있습니다.

아래 그림을 누르면 신청할수 있는 사랑리더쉽 센터 홈페이지로 이동됩니다.
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카페 ‘민들레 영토’ 지승룡 대표 인터뷰

한 사내가 등 떠밀리듯 카페 문을 나왔다. 한창 손님이 많을 시간에 혼자 앉아 있던 그에게 주인이 ‘미안하지만 나가 달라’고 말했기 때문이다.

그렇게 ‘쫓겨’나며 그는 누구든지 언제든 찾아와 편안하게 차를 마실 수 있는 공간을 만들겠다고 결심했다. 그는 이듬해 ‘민들레영토’라는 간판을 건 10평짜리 가게를 냈고, 13년이 지난 오늘 5000평이 넘는 d매장에 400만명의 손님이 찾는 카페의 운영자가 됐다.

“누구든 차 한잔에 행복해질 수 있는 얼굴을 보고 싶었다”는 민들레영토 지승룡 대표를 만나기 위해 대학로 본점을 찾았다. 민들레영토는 젊은이들의 휴식처이자 문화공간인 토종 카페. 아늑한 조명 아래 손때 묻은 책들이 대표의 ‘감성 마케팅’과 ‘지식 경영’의 흔적을 곳곳에서 드러냈다.

목회자의 길을 걷던 지 대표는 길거리 옷장사를 하고 트럭을 몰고 가래떡을 팔며 카페 기초자금 2000만원을 모았다. 지점을 하나하나 늘려갈 때마다 온갖 현실적인 어려움을 온몸으로 겪어냈지만 그의 말은 한없이 이상적이다.

“불특정 다수가 행복하게 살아가는 것이 사업의 목표”라는 지 대표는 “사업은 장사와 다릅니다. 장사는 다만 이윤을 남기는 것이 목적이지만 사업엔 방향성이 있어야 하죠. 사업은 인재를 양성하는 것이며 소비자의 만족도를 최대한 높이는 것입니다”라고 강조한다.

외환위기 직후 취업 고민하는 대학생들을 위해 만든 세미나실이나 음료를 시키면 컵라면을 공짜로 먹을 수 있는 서비스도 그런 생각의 연장에서 탄생한 것이다.

23개 지점에서 600여명의 종업원이 일하고 있을 만큼 덩치를 불렸지만 지금도 지 대표가 가장 소중히 여기는 것은 직원 개개인과의 소통이다.

“골프를 치러 다닐 시간에 조리실, 홀 등을 두루 돌아다닙니다. 우리끼린 ‘회진’이라고 부르죠. 또 매주 전 직원으로부터 근무 보고 메일을 받고 심지어 아르바이트생들로부터도 매달 보고를 받습니다. 직원들과는 싸이월드에서도 일촌을 맺고 분야나 주제와 관계없이 다양한 얘기를 나누죠.” 매일 수백통의 메일을 확인하고 답신을 하는 것도 그의 중요한 하루 일과다.

이젠 다른 사업영역으로도 눈을 돌리고 있다. 올 초엔 인터넷쇼핑몰 패션민토를 오픈했고, 최근엔 건강전문기업 이롬과 함께 ‘민들레영토 이슬차’를 내놓기도 했다. 앞으로 해보고픈 또 다른 사업은 뭘까.

“택시 사업을 해보고 싶어요. 택시 안에서 라면이나 차도 제공하고 직접 피곤한 승객들과 대화도 하고. 믿고 탈 수 있는 ‘민토 택시’를 만드는 거죠.”

뜬금없이 들리지만 전염성이 강하다는 점에서 카페와 택시는 통하는 면이 있다. 오늘도 그렇게 민들레는 감성이란 바람을 타고 행복이란 영토를 넓혀가고 있다.
사랑리더쉽 포럼 인터뷰 발췌 – 윤정현 기자(hit@heraldm.com)


Comments

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