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구글 애드센스 일방 중지(비활성화)후 깨달은점

December 16, 2008 by  

 

지난 금요일 6시경에 구글로 부터 메일이 달랑 한통 와서 무효 클릭으로 인한 계정 정지 통보를 받았다고 말씀드렸지요?  그 사건을 정리하고… 또 저와  비슷한 피해를 당하시지 않기를 바라면서 정리 글을 올립니다.

일방 통보로 받았던 편지 내용은 다음과 같습니다.

Google AdSense 계정이 비활성화되었습니다.
안녕하십니까 Hyun Bin Gho님,

최근 Google 기록을 검토하는 과정에서 귀하의 애드센스 계정이 Google 애드워즈 광고주에게 심각한 위험을 초래할 수 있다는 사실을 알게 되었습니다.
귀하의 계정을 웹게시자 네트워크에 계속 두면 앞으로 광고주에게 재정적인손해를 입힐 수 있기 때문에 Google에서는 귀하의 계정을 사용중지했습니다.

이는 광고주와 다른 애드센스 웹게시자의 이익을 모두 보호하기 위한 조치임을 이해해 주시기 바랍니다. 이로 인해 불편이 초래될 수 있다는 점을 저희
도 잘 알고 있으며, 귀하의 양해와 협조에 미리 감사를 드립니다.

귀하의 계정 또는 수행된 조치에 대한 문의사항이 있는 경우, 본 이메일에 회신하지 마시고 다음 페이지에서 자세한 내용을 확인하십시오.
https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=ko

감사합니다.
Google 애드센스 팀

그 뒤 한두시간 후에 사이트의 모든 구글 광고는 페이지 없음 상태가 되어버렸습니다.

블로거 손에 들고있던 수표조차 부도처리 한다던…. 다른분들의 얘기로만 듣던 애드센스 계정 정지가 제 이야기가 되버렸습니다.

사이트를 운영하면서 저의  실수 클릭은 거의 없도록 주의를 기울여 왔는데,  
문제는 다른곳에서 터졌네요.

1)  황당한 사건의 원인

 확인해 보니….. 저의 지인중의 한명이 ,  저를 돕는다고 생각해서
지난 달부터 일산이스트에 왔을때 광고를 신나게 눌렀던 것이 원인이었습니다. 

제가 보는  구글 애드센스 관리자화면에서는 하루의 광고  클릭수만 보여줄뿐…
누가 찍었는지는 볼수 없고,   최근에는 보통 클릭수가 5번이하였기 때문에 전  전혀 모르고 있었습니다.   ㅜ.ㅜ……

 부랴 부랴,  “http://clickaider.com“에 가서 로그를 보고 무효 클릭IP를 확인하는  방법을 배웠습니다.   결국 지난 한두달간…. 무효클릭성 데이터를 확인하고,  그 지인에게 구두로 전화해서 확인도 했습니다..  
저모르게 저를 도우려고 했던 행동이라니.. 할말이 없더군요. 

2) 구글은 누가, 왜 클릭을 했는지 관심이 없다.

지난주 무효클릭 IP가 저와 상관이 없다고 구글에 이의제기 신청을 보냈습니다
3~4일정도 지난 오늘 구글로 부터 특유의 Robot식 답변이 오더군요.

안녕하세요,

추가 정보를 제공해 주셔서 감사합니다. 귀하의 계정 데이터를 면밀히 조사하고 귀하의 피드백을 고려한 결과 귀하의 계정이 Google의 광고주에게 심각한 위험을 초래할 수 있는 것으로 재차 확인되었습니다. 따라서 귀하의 계정을 복원해 드릴 수 없습니다.
감지된 활동에 대한 자세한 내용을 확인하기를 원하시는 점 잘 알고 있습니다. 그러나 Google은 독자적인 감지 시스템을 보호해야 하기 때문에 관련이 있을 수 있는 웹페이지, 사용자 또는 타사 서비스를 비롯하여 계정 활동에 대한 자세한 내용을 웹게시자에게 제공할 수 없습니다.
다시 알려 드립니다만, 귀하의 계정 또는 수행된 조치에 대한 문의사항이 있는 경우 본 이메일에 회신하지 마십시오. https://www.google.com/adsense/support/bin/answer.py?answer=57153 페이지에서 자세한 내용을 확인하십시오.
양해해 주셔서 감사합니다.
Google 애드센스 팀

구글은 누가 클릭을 했는지 전혀 관심 없는것 같습니다.단지 웹사이트에서 무효클릭이 일어 났는지 아닌지만 관심이 있을뿐입니다.

결국 저의 지인처럼 선의의 목적을 가지고도 할수 있겠지만…
확인해본 결과 사이트 광고시스템을 죽이기 위해 누군가 악의적으로 클릭을 해도 그 사이트의
광고는 폐지 되어 버린다고 합니다.

저는 그동안 구글을 신뢰하고  애용했으며,  구글 애드센스와 파트너쉽 또한 가볍지 않다고 생각해왔습니다. 
그런데…..어떤 사전 경고도 없이….  관련 통계는 전혀  보여주지 않고 이렇게 한통 메일로 계약 해지~ 그리고 이쪽 말도 듣기 전에 양해해 줘서 고맙답니다. 

이번 사건의 가장 큰원인은…. 어찌되었건 무효클릭이 일어났다는데 있습니다.
제가  전혀 모르고 있었더라도.. 구글이 계정을 정지시킬만한 사유는 된다는 데 동의 합니다.
그리고,  이런 유형의 피해사례에 대해 무지했던 것도 반성합니다.

하지만….
Daum처럼 클릭 IP 통계는 못 보여주더라도
적어도 한두달 전에 무효클릭 발생에 대한 한통의 통보메일이나,   무효클릭을 확인할수 있는 방법이라도 메일로 보내주었다면 이런 일은 막을수 있었을 것입니다.
이게 고객이나 피트너쉽에 대한 기본 배려 아닌가요?

애드센스로 맺어진 관계에서 파트너에 대한  기본 예의가 참 없다는 생각이 듭니다.
그리고, 
구글은  FAQ에서 다음과 같은 고압적 통보를 하고 있습니다.
” 무효클릭 행위로 인해 계정이 중지된 웹게시자는 더 이상 Google 애드센스에 참여할 수 없습니다. 이에 따라 새로운 계정도 만들 수 없습니다.  마지막으로, Google은 모든 형태의 무효클릭을 포함하여 어떠한 이유로든 계정을 종료할 수 있는 권한을 보유합니다. ”

구글의 관심은 다른건 다 필요없고 사이트에 무효클릭이 있었냐 없었냐 하는데만 있는 것 같습니다. 
특정사이트에서 어떤 이유에서건 무효 클릭이 생기면 해당 사이트에 대해서,  그리고 그 운영자에 대해서 차단해 버린다는 이야기입니다.

구글과 맺었던 관계가 단지 서로 영리만을 추구하는 아무것도 아닌 가벼운 관계였다는 것과 
운영자가 사이트 운영을 정상적으로 한다고 해도, 사전에 위험요소에 대비하지 못하면
황당한일을 당할수 있다는 것을 크게 깨달았습니다

구글씨.. 장사 좀 된다고 자만하지 말고,   만들어 놓은  기계와 규칙만 의존 하지말기를 바랍니다.
기계는 인간을 위해 존재할뿐,   인간이 기계의 노예가 될수는 없죠.
잘 모르고 당하는 선의의 피해자들이 무수히 발생해오고 있을테니…..  흑백논리좀 버리고, 
좀 따뜻하고 예의있는 서비스를 만들어 주길 바랍니다.

당신들이 무조건 흑백논리와 기계어로 일방해지를 남발할때,  고객들에게 당신들의 이미지도 각인되고 있음을 알기 바랍니다.

 P.S.  지난번  포스트에서 전액을 가장 필요로하는 좋은 곳에 쓴다고 했던 
첫수표가 다음달 도착할 예정이었는데… 무산되어 버렸네요.

이 않좋은 사건이 결국 저에게 행복한 뉴스가 될수 있는 것은  
1)  애드센스는 언제든 사라질수 있는 사이트운영의 보조기능일 뿐이란 사실을 확실히 알았습니다.
앞으로는 더욱 구글 애드센스류의  푼돈에 신경쓰지 않을듯 합니다.

2) 2~3 일만에 외부에 의존하지 않는 독자적인 광고 시스템을 구축하는 일에 박차를 가해서
제가 막연히 그렸던 그림에 딱 맞는 솔루션을 찾아낼수 있었습니다.  ^^  
이것은 현재는 적용을 안했지만,  앞으로 이 솔루션을 활용해 여러 사이트에 멋진 모델을 보일수 있을것 같습니다.


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